the mario mythos:
heroes, quests, and the origin of video game culture
Dr. Rob C. Thompson
The video game hero was a new invention in the 1980s that developed into a creative vortex of postmodern myths encompassing cartoons, comics, trading cards, and even breakfast cereals. The characters underwent dynamic folkloric change between media as artists and writers experimented to come up with ways of incorporating this new genre of protagonist into established forms of storytelling.